Special Sections


We are pleased to offer a unique opportunity to promote your destination or product at CLIA's cruise360. By focusing your section on a theme that best displays your destination or product; you will make a memorable impression on each and every cruise360 attendee.

Create the atmosphere that showcases your destination. Working with your other destination partners, together you can build an area that really highlights the "WOW" of your destination. We suggest starting with a theme to tie the section together. A logical choice would be a promotional campaign, theme or decoration that you're already using. Incorporate the colors of the promotional theme for an overall impact. A few options for your section include:

Special Section - Aisle -  Island/Pavilion

Special Section: consists of a minimum of 3 booths (10' X 30'). Color or decor coordination with your partners makes a consistent and impressive look. The absence of the side rails allows for more tables. Using the 6-foot tables you can create a long, counter like look, or you could order taller counters. In addition, small cafe rounds placed throughout the booth offers each participant a small but individual table.

Aisle:  consists of a minimum of 6 booths, using each side of an aisle (10' x 30'), and allows you to carry your theme throughout. A recent example of an aisle was developed by the Greater Fort Lauderdale Convention and Visitors Bureau. After determining their theme was to be "King Tut" (the exhibit was in Ft. Lauderdale at the time) the participants decorated the aisle with Black and Gold complete with Egyptian Pharaohs and characters, palm trees and sarcophagi. As the pictures suggests, their consistent decor really made a statement!

Island/Pavilion: consists of a minimum of 4 booths (20 X 20) with aisles on all four sides, no other attached booths, thus providing 360 degrees of exposure. A recent example of the Island/Pavilion was developed by San Francisco, utilizing the Golden Gate Bridge, top photo. A variety of layouts are available including cocktail rounds in a cafe style setting, traditional tabletops located throughout the area and even the use of some pipe and drape.

For more information regarding strategic partnerships, please contact Marla Phaneuf, VP Strategic Partnerships, at mphaneuf@cruising.org or +1 954 240-0092.

For all other questions, please contact Gale Collins, Director of Sales, at gcollins@cruising.org or +1 949 457-1545 x110.