Course Description: InMarketing Strategy Fundamentals, travel advisors will learn the essentials of crafting a marketing
strategy that drives business growth. The course covers setting SMARTER goals to align with business objectives, creating
compelling content to engage clients, and planning and running effective marketing campaigns. Through real-world examples
and case studies, advisors will gain practical insights on how to execute successful strategies tailored to the travel industry,
empowering them to connect with clients more effectively and grow their business.

Level: Novice to Advanced
TRAINER: Dean Lapham