Understanding generational differences is key to effectively connecting with clients and crafting personalized travel
experiences. This course equips travel advisors with the insights and strategies to engage and sell to Baby Boomers, Gen X,
Millennials, and Gen Z.

Participants will learn how to identify the unique travel preferences, communication styles, and decision-making habits of
each generation. The course covers topics such as marketing techniques, leveraging technology, creating loyalty, and adapting
sales approaches to meet the expectations of multigenerational travelers.

Whether you’re advising a Boomer couple planning a luxury cruise or helping a Gen Z adventurer book a budget -friendly solo
trip, this course will provide the tools to enhance your sales skills and build long-lasting client relationships across all age
groups.

Level: Novice to Advanced
TRAINER: Shai Boston