Success at selling travel is more complicated than ever before. Increasingly, it has more to do with the one-on-one relationships you create with your clients. CRM (Customer Relationship Management), has made it even easier. In this seminar, you’ll discover the 18 benefits of CRM that will help you increase sales, improve service and marketing efforts. Learn how you can use CRM to segment and market specifically to your clients and how to find a CRM program that will work best for your agency. Level: Beginner to Intermediate. For agents who are new to using a CRM or who do not currently use a CRM in their agency.